The idea is that Christian Kirk, as a second-round pick, will be able to step in and make an impact as a receiver right away. Beyond Larry Fitzgerald, there is certainly an opening at the position. There is a lot to sort out, of course -- what might the role of J.J. Nelson and Chad Williams be going forward, how much more might tight end Ricky Seals-Jones be used, will running back David Johnson slide right back in as the second-leading pass-catcher like he was in 2016. Offensive coordinator Mike McCoy is just now building out what he might want to do. That will take some time.
As polished as Kirk might be at this point, coming in and doing big things right away as a rookie receiver can be difficult. You need opportunity as well as skill. You also need to figure out just what the expectations would be for "making an impact." Last year, Rams third-round pick Cooper Kupp made an impact, even if his numbers wouldn't necessarily make him an obvious Pro Bowl candidate (62-859-5). Former third-round Cardinals pick John Brown did the same in 2014 (48-696-5). If Kirk could replicate either of those seasons, I'd guess the Cardinals would be pretty happy.
A look at every receiver drafted over the last three years by pick 47 (Kirk's spot) or earlier finds plenty of lost rookie campaigns. Using Smokey Brown as a potential benchmark, of the 19 wideouts taken at 47 or higher, only three (Sterling Shepard, NYG, 2016; Michael Thomas, New Orleans 2016; Amari Cooper, Oakland, 2015) had as many catches as Brown as a rookie (65, 92, 72, respectively.) Only two, Thomas and Cooper, had as many yards as Brown (1,137 for Thomas, 1,070 for Cooper.) The same trio were the only ones to reach the five touchdowns of Brown (Sterling 8, Thomas 9, Cooper 6).
That's 16 wide receivers that didn't do a ton as a rookie (Houston's Will Fuller did go 47-635-2 in 2016, so he was close). Again, when looking to see what Kirk might be able to have, recent perspective counts.