Cardinals defensive coordinator James Bettcher has a laugh with cornerback Patrick Peterson during Sunday's win over the Packers.
There is a sign that hangs in the main defensive meeting room at the Cardinals' Tempe complex, listing the three things new defensive coordinator James Bettcher wanted to emphasize when he met with his team for the first time back in April.
"Relentless Effort" was one. "Communication" was the next. "Technique" was the third. All are dear to Bettcher's philosophy.
What isn't listed, and what has turned the storyline of Bruce Arians handing the reins of his defense to a relatively inexperienced 36-year-old Bettcher after Todd Bowles left to coach the New York Jets into a non-story, was "Good Players."
The marriage of Bettcher, who had been the outside linebackers coach before Arians promoted him, and his unit has been a good one. The Cardinals are coming off a dominating defensive performance, racking up nine sacks and returning two fumbles for touchdowns in
a beatdown of Green Bay even after the loss of star safety Tyrann Mathieu.
The Cardinals are tied for third in the NFL for touchdowns allowed. They are fifth in total defense (yards allowed) and tied for fifth in scoring defense. They are fourth in rushing defense and tied for seventh in passing defense. They are second in takeaways with 33, and tied for first with six defensive touchdowns.
Bettcher's reaction: "I didn't play a down. This is our players' defense. When you go from good to great, it has to be player-driven."
That didn't mean there wasn't going to be trepidation when Bettcher came on. The players knew him – he already spoke in front of the entire defense at times under Bowles – and he was groomed to eventually replace Bowles.
There was still a natural transition, though, something aided by the fact Bettcher was in-house, and that he still had a nice depth chart with which to work.
"It wasn't like he was teaching a new defense to a bunch of new faces," cornerback Jerraud Powers said. "It was a bunch of guys that knew what to do and when to do it. It was a matter of us bringing him along rather than him bringing us along."
It also helped that the players realized Arians had trust in Bettcher, and the players already trusted Arians.
"With the group we had, the type of team we had, it says a lot of the trust (Bettcher) has gained with us and vice versa," defensive
tackle Frostee Rucker said. "There's never questioning the calls. We trust in the guy. He's doing a phenomenal job. He's putting us in position to make plays. It's not too complicated. He had a good nucleus of things to work with with Todd's old defense. He has tweaked a lot of things."
The terminology and playbook hasn't changed a lot, although defensive tackle Calais Campbell said what Bettcher does in-game is "very different."
The numbers are up across the statistical board. Last year, the Cardinals were fifth in scoring defense, but 24th in total defense, 29th in pass defense and 13th in rushing defense.
"He likes to blitz even more than coach Bowles does," Campbell said. "But we like his style. He knows what kind of players he has."
Arians, who heard the doubt floating around outside when Bettcher was named in February, shrugged it off then and dismisses it now.
"It's obvious the job (Bettcher) did and I knew he would," Arians said. "Because again, I don't listen to all the noise."
There has been a learning curve. Bettcher, for instance, used to be in the coaching booth during games, and now he's descended to the sideline to be the calming voice on his side of the ball while the team makes in-game adjustments.
"Sometimes I've got to check myself, make sure I'm not riding the emotional roller coaster with the guys," Bettcher said.
The emotion is for later, when he's watching the tape, and he sees those three core elements – especially the most important "relentless effort" – coming alive on the defense he oversees.
"That's what is making this team we have special," Bettcher said.
Images of past matchups between the Cardinals and this week's opponent, the Seahawks

1989: Cardinals QB Gary Hogeboom looks downfield

1993: Cards RB Ron Moore is tackled by Seattle's Cortez Kennedy

1998: TE Chris Gedney is tackled by Seattle's Fred Thomas

2000: CB Aeneas Williams forces an incompletion on a passing attempt to Seahawks WR Derrick Williams

2000: CB Corey Chavous intercepts a pass

2001: Seahawks RB Shaun Alexander attemps to shake LB Ronald McKinnon

2002: Seahawks CB Shawn Springs intercepts a Jake Plummer throw

2002: RB Thomas Jones scampers for a TD

2002: Seahawks QB Trent Dilfer with Cardinals CB Duane Starks

2004: WR Larry Fitzgeraldmakes a catch

2004: Seahawks K Josh Brown clears the ball out of the end zone as LB Gerald Hayes pursues

2005: WR Anquan Boldin and Seahawks DB Ken Hamlin battle for a pass

2005: QB Kurt Warner is wrapped up by LB Leroy Hill

2006: Seahawks RB Shaun Alexander tries to escape from DT Darnell Dockett

2006: RB Edgerrin James

2006: FB Obafemi Ayanbadejo jumps over Seattle's Kelly Herndon

2007: Cardinals DE Bertrand Berry goes to scoop up a loose ball

2007: WR Larry Fitzgerald runs after a catch

2008: CB Dominique Rodgers-Cromartie returns an interception

2008: QB Matt Leinart in the pocket

2009: WR Anquan Boldin reaches toward the goal-line

2009: LB Karlos Dansby breaks up a pass intended for Seahawks TE John Carlson

2010: LB Gerald Hayes wraps up Seattle's Chris Baker

2010: QB Max Hall throws a pass as Seattle's Chris Clemons applies pressure

2011: DT Darnell Dockett battles Seahawks C Max Unger

2012: Seahawks RB Marshawn Lynch breaks loose for a touchdown

2012: CB Michael Adams breaks up a pass intended for Seattle WR Doug Baldwin

2012: CB Patrick Peterson returns a punt

2013: LB Daryl Washington stuffs Seattle RB Marshawn Lynch at the goal-line

2013: DT Frostee Rucker pressures Seahawks QB Russell Wilson

2014: LB Larry Foote signals incomplete

2014: QB Drew Stanton drops back to pass

2015: The Cardinals defense gang-tackles RB Marshawn Lynch

2015: TE Jermaine Gresham catches the go-ahead touchdown pass