Ah, the hype machine of the Super Bowl, which includes two weeks of fact, analysis and breakdown of a single football game in every conceivable way possible. Why, today you can come across Fox.com's list of worst Super Bowl teams ever, and your current Cardinals are at the top of the list. I'd argue that, but it's one opinion.
And while the Steelers are the favorites for Super Bowl XLIII, an ESPN.com poll shows that more people across the nation are pulling for the Cardinals. I assume it's the underdog and all that, but apparently not everyone shines the light as harshly on this team as others.