The so-called "windows" all stay open for only so long in the NFL. That doesn't mean a team can't sustain competitiveness, or that any success must be followed with a significant down period. But rosters turn, great players get older, and the equation always changes. The Cardinals have gone through a ton of change this offseason, transitioning from Bruce Arians to Steve Wilks as coach and seeking out a quarterback now that Carson Palmer has retired. It demands the focus locally, but clearly, it's not the only transition going on in the NFC West.
The Seahawks have traded away star defensive end Michael Bennett. Star cornerback Richard Sherman, coming off a major Achilles injury, looks like he very soon will become an ex-Seahawk. Safety Earl Thomas is reportedly on the trading block, and the future of defensive cogs defensive end Cliff Avril and safety Kam Chancellor is very much in doubt. And that doesn't even include the fact coach Pete Carroll blew out the majority of his coaching staff and brought in new guys.
The Rams were on the upswing last season and it looks like -- although not guaranteed -- that the 49ers are trending the same. Everyone is waiting to see what the new versions of both the Cardinals and Seahawks will look like. It's one thing to have Avril or Bennett not around. It's quite another to think that Sherman might not be a Seahawk, especially when it comes to playing Larry Fitzgerald and the Cardinals.
The division definitely has a different feel to it.