The NFL and Nike have teamed to create "Rivalries," a new uniform and fan gear program, in an effort to elevate NFL rivalry games for the next four seasons.

The Cardinals are among the first invited teams.

For the 2025 season, the NFC West and the AFC East will take part in the program.

The idea is for each team to designate a single home game against a division rival, with the participating team, wearing a unique uniform with designs "brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team's city embodies."

The uniforms -- which are in addition to the team's current options -- will be included in the team's uniform selection for three years. The reveal will come prior to the first rivalry game, with those games announced after the 2025 schedule release on May 14.

The new jerseys, in addition to other sideline apparel and fan gear also inspired by each team's area, will be available to fans.

The rest of the NFL will be rolled out for "Rivalries" in 2026, 2027 and 2028.

"The NFL is home to some of the biggest football rivalries and today marks a historical moment for the NFL as we share 'Rivalries' with the world," said Renie Anderson, chief revenue officer at the NFL. "Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us."