The Arizona Cardinals Football Club is elevating the gameday experience at State Farm Stadium with the unveiling of "Casa Roja at the Fifty," an exclusive collaboration with acclaimed restaurateur and hotelier Sam Fox, Arizona's visionary hospitality innovator.
Nestled beneath the stadium's east side at the coveted 50-yard line, Casa Roja at the Fifty redefines premium sports entertainment. This underground experience is accessible only to an exclusive set of ticket holders, with entry granted solely through one of the 500 premium seats positioned at midfield.
When descending into Casa Roja, guests are transported into a sophisticated oasis where modern Spanish design meets urban energy. The space features a stunning center bar offering a curated selection of signature cocktails, wines and beers. Multiple culinary stations showcase an all-inclusive, thoughtfully-crafted menu that reflects Fox's renowned culinary vision, providing ticket holders with an exceptional dining journey before returning to their prime midfield seats for unparalleled views of the action.
The entire design and development of the club – from inception to completion – is being executed by Fox and his team behind The Global Ambassador Hotel in Phoenix, Arizona, and The Twelve Thirty Club in Nashville, Tennessee.
"As an organization, we're striving to make forward progress in every aspect of our operation and that certainly includes at State Farm Stadium on game days," said Cardinals Chief Operating Officer Jeremy Walls. "It is important for us to provide the best possible experience for fans with varying preferences and the moves we've made in recent years demonstrate that commitment. We're proud to offer pricing that is among the most affordable in the NFL. At the same time, there's clearly high interest among some fans for a more elevated experience and we are intentional about providing options to meet that demand as well. We are thrilled to introduce Casa Roja at the Fifty as the latest initiative in this on-going effort."
"We're creating something truly special with Casa Roja at the Fifty that goes beyond what fans expect at a sporting venue," said Sam Fox. "It's an honor to partner with the Cardinals once again, building on the success we had with the Morgan Athletic Club. This new collaboration gives us the opportunity to bring the same level of hospitality, design and culinary excellence that guests experience at our properties to State Farm Stadium."
Casa Roja at the Fifty will welcome ticket holders 90 minutes before kickoff and extend its hospitality for a full hour after the final whistle. Beyond gameday exclusivity, members will enjoy premium benefits year-round, including reserved preferred parking spaces on game days and priority access to third-party events at State Farm Stadium, from headline concerts to major sporting events.
REIMAGINING THE GAMEDAY EXPERIENCE: Casa Roja at the Fifty joins an impressive lineup of premium experiences unveiled at State Farm Stadium. Following the successful debut of the Morgan Athletic Club presented by The Global Ambassador Hotel, Casita Garden Club, and Field Level offerings last season, this new Spanish-inspired haven continues the Cardinals' commitment to elevating fan experiences. Beyond luxury spaces, the stadium's complete refresh includes vibrant new concessions featuring five celebrated local restaurant partners—innovations that propelled the Cardinals to #7 in the NFL's Voice of the Fan surveys.
CARDINALS TICKET SALES REACH RECORD HIGHS: Enthusiasm has reached historic levels in 2025. After ranking third in the NFL in new season-ticket sales last year, the team has sold over 7,000 new season tickets in 2025, which is on pace to lead the league. That figure also represents the most season tickets sold at this point of an offseason since State Farm Stadium opened in 2006. The team's season ticket renewal rate of over 90% this offseason is its highest in over a decade.
THE VISIONARY BEHIND THE EXPERIENCE: Sam Fox brings unparalleled hospitality expertise to Casa Roja at the Fifty. With over 170 restaurants opened throughout his career and 12 James Beard Award nominations, Fox has established himself as one of the industry's most innovative minds. Now, he's crafting immersive experiences that transcend traditional dining including The Global Ambassador—an internationally inspired Phoenix hotel that earned a MICHELIN Key and placement on Condé Nast Traveler's coveted "2024 Hot List" in its first year—and The Twelve Thirty Club in Nashville, both showcasing his signature blend of exceptional culinary offerings and thoughtful design. Casa Roja at the Fifty marks Fox's second collaboration with the Cardinals, following the acclaimed Morgan Athletic Club presented by The Global Ambassador.
To secure your place in these exclusive experiences at State Farm Stadium, visit www.azcardinals.com/casaroja.
