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'It's Really Cool': Athletes Embrace Cardinals' Role In Putting Flag Football On TV

State Farm, Arizona's Family are the partners for eight-game broadcast schedule

The Arizona Cardinals, Arizona’s Family Sports and State Farm announced a partnership for Girls Flag Football on Friday.
The Arizona Cardinals, Arizona’s Family Sports and State Farm announced a partnership for Girls Flag Football on Friday.

The emotions were starting to settle in for Mountain View's Ginny Wilson. She and her teammates are going to be a part of history.

Their high school girls flag football games will air on TV, for the first time produced by a National Football League franchise.

"It's definitely nerve-wracking, but really cool that they're doing this for us," Wilson said.

It's being made possible through the Cardinals, State Farm, and Arizona's Family Sports. Starting on Sept. 17, eight games will be televised during during the course of the season.

To commemorate the monumental milestone, Wilson, her Mountain View teammates Kaylei Yazzie and Tierah Metcalf, Campo Verde's Izzy Pap and Madison Coger, and Hamilton's Samaya Taylor-Jenkins were invited to the team's Tempe facility.

Last month, the Cardinals invited 32 local girls flag football athletes for an All-Star media day experience at the Dignity Health Training Facility. It was their first taste of what's to come with the cameras.

The support received from the organization hasn't gone unnoticed by the athletes.

"It really does mean a lot to us," Wilson said. "It's been so much fun to come here and practice here with new girls that I get to meet. We got really cool jerseys from them. It's been really fun."

Owner Michael Bidwill does an interview about broadcasting flag football during Arizona Family's morning show on Friday.
Owner Michael Bidwill does an interview about broadcasting flag football during Arizona Family's morning show on Friday.

Cardinals owner Michael Bidwill has attended girls flag football games across the Valley. Whether it's standing on the sidelines or watching from the stands, there's an appreciation for the game.

"I'm blown away by the level of competition, especially at the high school level and these girls are just going to get better and better," Bidwill said. "I'm excited about women's football being a sport for the 2028 Olympics in L.A. I think we've got some girls here in Arizona that are going to be competing for the US team in 2028."

Flag football has grown exponentially within the last few years. Last year, Mountain View and Mountain Pointe played in the first game sanctioned by the Arizona Interscholastic Association, and just a few weeks ago, the Cardinals were represented by eight teams in Canton at the annual NFL Flag Championships.

As the sport of flag football has grown throughout the country, the Cardinals have had a front row seat to the expansion.

"We've been doing this for over 20 years with flag football around our state and building this game, and it's very similar to tackle football in terms of what it teaches the players with all the great virtues and values around the game," Bidwill said. "Last year there were about 57 teams around Arizona that were participating. This year there are 104, so it's exploding in popularity around our state."

By having these games on television, Bidwill sees this as just the beginning.

"I think we're going to lead the way with Arizona's Family Sports and the AIA," Bidwill said. "I think there are other states that are going to start broadcasting their women's flag football at the high school level.

"I'm so excited about this and we'll put a spotlight on these great athletes. Women athletes are getting the attention now, especially watching the Olympics. It's great to be able to put the attention on high school athletes who may become Olympians down the line."

With the spotlight comes more opportunities to showcase their talents on the field, the excitement surrounding the sport, and even creative celebrations.

"We'll definitely have to come up with one once we get a sack or something," Wilson said.

The Arizona Cardinals, State Farm and Arizona's Family Sports announced a partnership to broadcast high school girls flag football games of the week

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